Google reviews versus competitors
The company ranked 3rd on the map had only 3 reviews. The barrier to climbing was low.
Illustrative example, made-up figures.
Management and agile results for digital presence, customer service and systems.
Kreative runs your Google Business Profile, social media, website, customer service and systems in one place, with a clear method, a written record and a report at the end of every cycle.
In progress
Google Business Profile: photos and categories
Due: FriCampaign landing page
Due: Tue
Review
Email reply flow
Copy review
Delivered
Team schedule in the system
Delivered in 3 daysReplies to customer reviews
Delivered today
Every change is logged and goes into the monthly report.
Platforms Kreative manages
- ClickUp
The customer journey, and where it usually breaks.
01
Search
Looks on Google, on the map and on social media.
The company doesn't show up on the map, so the customer calls a competitor.
Front 1 · Digital Presence
02
Contact
Calls, emails or fills out a form.
Emails go unanswered or the contact button on the website doesn't work.
Front 2 · Customer Service
03
Quote
Asks for a price, a timeline or an on-site estimate.
The quote takes days and nobody follows up with the customer.
Front 2 · Customer Service
04
Delivery
Approves the job and waits for the work.
Orders scattered across spreadsheets, paper and email threads.
Front 3 · Management System
01
Discovery
Finds you on Google, through content or through an ad.
Doesn't show up in search or in the content the customer reads.
Front 1 · Digital Presence
02
Trust
Checks out who you are before hiring.
A page with no case studies, no real testimonials and no explanation of the service.
Front 1 · Digital Presence
03
Hiring
Books a call, receives the proposal and pays.
Scheduling by back-and-forth emails, a stalled proposal and payment outside the site.
Front 2 · Customer Service
04
Delivery
The service starts and the customer decides whether to renew.
Manual onboarding, deadlines in spreadsheets and a customer who disappears after the first cycle.
Front 3 · Management System
01
Search
Looks on Google, Instagram and marketplaces.
The product doesn't show up in search, so the sale goes to another store.
Front 1 · Digital Presence
02
Product
Opens the product page and looks for answers.
A slow page, weak photos or a question by email that never gets an answer.
Fronts 1 and 2 · Presence and Service
03
Cart
Checks shipping and picks a way to pay.
Shipping revealed only at the end and abandoned carts with no follow-up.
Front 2 · Customer Service
04
Delivery
Pays and tracks the order until it arrives.
Out-of-date inventory, orders handled by hand and no after-sales contact.
Front 3 · Management System
Get found, answer fast and organize the operation.
Three fronts, in the order of your customer's journey. Flip each card to see where it breaks.
Digital Presence
01Does the customer find the company?
- Complete Google Business Profile
- Reviews program
- Websites and conversion landing pages
- Stage
- Search
- Where it breaks
- The company doesn't show up on the map, so the customer calls a competitor.
- Real finding
- 7th place on the map and 1 review versus 62 for the leader.
Source: Google Maps, Oct 13, 2026.
Customer Service and Sales
02Does the company answer fast and close?
- Organized messaging channels
- Online quotes and scheduling
- Tracking of every request
- Stage
- Contact and quote
- Where it breaks
- Messages go unanswered and quotes take days.
- Real finding
- The call button on the Google profile led to a disconnected number.
Source: test of the button on the Google Business Profile, Oct 13, 2026.
Management System
03Does operations keep up after the sale?
- Custom system, built in modules
- Quotes, orders and team schedule
- Reports and owner dashboard
- Stage
- Execution
- Where it breaks
- Orders live in spreadsheets, paper and chat groups.
- Common sign
- No one knows an order's status without asking someone.
How Kreative works, in four steps.
Initial analysis
Kreative reviews how your company shows up online, how it responds to an inquiry and how it tracks orders.
A 30-minute conversation
Kreative walks through the findings on screen, using the real search your customer makes.
A phased proposal
Each problem comes with a solution and a timeline. You choose where to start.
Execution and reporting
Kreative does the work and shows you every month what changed.
You can start with a single front.
Six situations the diagnosis often finds.
Illustrative examples from local businesses, unnamed and with made-up figures. Each finding becomes an action in the plan, with a deadline.
Wrong hours on the Google Business Profile
Door lockedThe profile said the shop opened at 8 a.m., but it opened at 9. Customers who arrived early found a locked door and left a one-star review.
Fixing hours and holiday dates takes minutes.
The call button on the Google profile led to a disconnected number
Disconnected numberAnyone who found the company on Google and tapped Call couldn't reach anybody. The customer who got that far was lost at the last step, and the company never knew.
Fixing the setup is quick.
Quote requests with no reply
No answerThe website form sent requests to an inbox nobody read. Customers waited for a reply that never came and hired a competitor.
A reply flow with a deadline and an owner fixes it.
The same order logged in two places
Duplicate orderTwo staff members logged orders in different spreadsheets. Deliveries went out twice or were forgotten, and nobody could say what the status was.
A single record with a visible status ends the guesswork.
Deadlines and stock in one person's head
Depends on one personOnly the owner knew what was in stock and when each order would ship. When the owner was out, customer service stopped.
When the data lives in a system, the whole team answers with the same information.
Christie
- Based in
- Porto Alegre, Brazil
- Career
- 25 years in web products
- Craft
- Design, code and management
- Led
- Tokio Marine website, 284 pages
- Trains AI for
- US technology companies
- Works with
- Brazil and the United States
Designer, developer and project manager at the helm of Kreative.
See the full careerChristie, at the helm of Kreative.
Designer, developer and project manager. The three fronts come from the same hands: the design that gets a company found, the code that organizes customer service, and the project management that puts operations in order.
I don't just use artificial intelligence: I train AI models for US technology companies. At Kreative, every deliverable goes through a team of agents I direct, and the responsibility remains mine.
Based in Brazil and working remotely with companies in the United States and Brazil. Every project starts with a diagnosis based on real data, and every action in the plan has a reason you can see.
What people usually ask.
Do I need to hire all 3 fronts?
No. Each front works on its own. The diagnosis shows where your company loses the most customers, and you decide where to start.
Where do I start?
With the most expensive bottleneck. For most local businesses that is Digital Presence, because if nobody can find you, the rest gets no demand. If inquiries already arrive and get lost along the way, we start with Customer Service.
How long does it take?
Some fixes can be made during the first conversation. A Digital Presence project takes 2 to 6 weeks, Customer Service is set up in a few weeks, and a system is delivered in modules, with a timeline defined after the discovery phase.
Is there a long-term commitment?
One-time projects carry no commitment. For monthly management, Kreative recommends at least 3 months, which is how long results take to show.
How do I track results?
With a monthly report showing map ranking, reviews, inquiries received by channel and the quotes being followed up.
Let's talk about your company.
Fill in the details and Kreative will reply to set up a first 30-minute conversation.
Prefer to write directly? christie@kreative.work